Rooted in tradition, designed for today’s families.

Shadrach Co. was born from the heart of a mother who simply wanted to make life a little easier for herself, and for others walking the same path. Like many parents, our founder discovered the magic of babywearing: the closeness, the calm, the connection. But finding carriers that blended comfort, function, and style? That was a different story.

What started as a personal need quickly grew into a community-driven brand. Guided by love and built with purpose, Shadrach Co. creates thoughtfully crafted baby carriers that support not only your baby but also you, the parent, the caregiver, the everyday hero.

We believe in celebrating Filipino heritage through design while adapting to the needs of the modern family. Every wrap, every stitch, and every story is woven with intention.

Our Mission

Shadrach's Dual Mission: Strengthening Parent-Child
Relationships and Promoting Safe Babywearing Practices At Shadrach, we pride ourselves on two core values:

  • Providing caregivers with the education they need to succeed on their parenting journey, by strengthening the bond between parent and child through babywearing.

  • Offering a range of high-quality babywearing products that combine style and comfort, while promoting safe practices in our community. Our belief in the positive impact of babywearing extends to enhancing parent-infant closeness, while also allowing parents to maintain active lifestyles with ease.

Our Vision

Our vision entails fostering a thriving community of baby wearers who are knowledgeable and enthusiastic
about safe and effective babywearing practices.

  • The Shadrach Difference

    Our journey began with handwoven wraps and ringslings that showcased the rich tapestry of Filipino craftsmanship. We collaborate with local artisans, supporting their communities and preserving traditional weaving techniques while infusing a modern and chic aesthetic into our designs. Our handwoven fabrics not only serve as a testament to Filipino heritage but also offer parents a unique and stylish babywearing experience.

  • Advocacy-Driven

    Shadrach is more than just a business; it's a platform for advocacy. We are committed to promoting proper and safe babywearing practices. A portion of our profits is dedicated to advancing our advocacy, which includes educating parents about the importance of choosing ergonomic
    carriers. The dangers of using non ergonomic carriers, such as hip dysplasia and long-term health issues, can be prevented with the right knowledge.

A Note from Our Founder


I never imagined that my personal journey into motherhood would spark something so much bigger. Shadrach Co. began as a solution for my own struggles—a way to carry my baby with ease, comfort, and pride. I wanted something that honored our culture, fit my daily needs, and felt like an extension of love. Today, it’s a growing movement of empowered parents choosing connection over convenience. Thank you for letting us be part of your parenting journey.

-Jennelyn Torrefiel Alegarbez